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Here's something that may be completely different: A fashion ad that seems to be saying something. But what is it saying? Rate it on a six-degree taste scale of excellence on the Sweet Meter, with 5 being the top score: 5 Very Sweet, 4 Sweet, 3 Semi-Dry, 2 Dry, 1 Extra Dry, 0 Sour. And feel free to offer your comments on the photography, the art direction, the copy, the concept, the model, the clothes, whatever. Click here to play.

The Sour Side
Last week's Rate the Ad. This OmniOutliner 3 ad was massacred on the Sweet Meter to the tune of a 34/66 Good/Bad ratio — comparing the top half of the meter to the bottom half — with a cutting 46% in the Grimace Zone. From what was frequently deemed an abominable color choice and layout, to a headline that regrettably recalls a Surgeon General's warning, to an indecipherable logo, the full extent of the mistake of this ad was clear to most entrants all too soon. But, on the other hand, there are indeed people who find the ad funny and eye-catching and there are some who even like the color. But don't let such a person cut your birthday cake. The ad, incidentally, was found in Mac Addict, so this product is apparently not just for PC losers, as some pollees surmised. Anyway, here are the results.

5 Very Sweet 4%
4 Sweet 14%
3 Semi-Dry 16%
2 Dry 20%
1 Extra Dry 25%
0 Sour 21%

And here are some of our fave responses.

0 Wrong tool for the job? You mean like using a weak Gary Larson-style headline to try and make a badly art directed ad good?

5 I laughed out loud.

2 The testimonial should be the headline, not buried at the bottom.

1 Looking for something positive about the ad . . . I 'll give you a call when I find it

2 The wannabe smartass aura of the copy kind of wears off as you find out the product is software for note taking. And the trendy dorky-hipster vibe becomes plain dorky in the end.

4 Not what you'd expect for software!

1 While you're at it, could you make the logo a tad more obscure? I can still almost read it.

2 Is this a Surgeon General's warning for cutting cake with a chainsaw?

4 The concept has been done many times already, but the clumsy art actually gives this some "nice guys finish last" charm. I like it.

0 Oh, my God, he's going to get cake all over the place! They couldn't come up with a better example than this?

1 No product, two headlines, bad font choice, no type design, drab color palette and a farting chainsaw. Well, one point for the farting chainsaw.

4 This ad makes me very curious — I just might download the trial version.

0 Doesn't make me want to hit the website. Doesn't make me want to know more about the product. Hell, it doesn't even make me want cake.

5 Putting the color palette aside, great illustration, caption, copy and concept — for a rather stupid product. Does one really need software to structure an outline?

4 Any time a cake is ruined it's funny.

5 Graphically stark in a very compelling way. I love the color choice and the minimal look. This hits the demographic.

2 Someone with so very much going on in his life probably won't have time to get to the point of this ad. And burnt orange doesn't exactly scream "Next big thing!"

1 Was there a closeout sale at the Clip Art 'N' Pantone Color Warehouse?

0 Just when you think the art direction is bad, you read the copy.

5 Simple, dry, clean and clever.

1 I think my 12-year-old cousin drew this when he didn't get a moped.

0 Looks like a cheap drugstore birthday card.

3 This is a great ad . . . for Home Depot.

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