Published on .

Can You Handle This?
Hello, carnivores? Is this enough beef porn for you? Hello, Apple users? Are you Mac enough to rate this ad? Rate it on a six-degree taste scale of excellence on the Sweet Meter, with 5 being the top score: 5 Very Sweet, 4 Sweet, 3 Semi-Dry, 2 Dry, 1 Extra Dry, 0 Sour. And feel free to offer your comments on the photography, the art direction, the copy, the concept, the typography, whatever. Click here to play.

Look at that Rate the Ad Sheen!
Last week's Rate the Ad. OK, it took a few weeks but we've finally got a winner. And we do mean winner. This Rain-X ad went a fabulous 70/30 on the Sweet Meter's Good/Bad ratio — comparing the top half of the meter to the bottom half — with no less than 51% in the Sweet Zone, a showing so impressive we're tempted to invent a Rate the Ad Golden Clothespin award to properly honor it. There were nay sayers, of course. We got more than a few, "If it's a self-dry product, why's the car hanging up to dry?" There were complaints about the soccer ball, the extremely flimsy clothesline and the apparently rural location. There were complaints that Paris Hilton isn't washing the car. Really. And there's a school of thought that insists that anything with a clothesline won't appeal to men, and only men wash cars. Yeah, except for Paris Hilton. Anyway, here are the results.

5 Very Sweet 17%
4 Sweet 34%
3 Semi-Dry 19%
2 Dry 18%
1 Extra Dry 5%
0 Sour 7%

And here are some of our fave responses.

4 Simple. Fast. Everything an ad needs to be.

3 What's with the soccer ball?

1 Who does this ad appeal to? The Beverly Hillbillies?

5 Love it! First 5 I've given.

3 The ad is clean and arresting. Pity about the viking/miner's helmet packaging.

4 Everything works except the clothesline posts. They should be metal.

5 Love it. I get the idea immediately even though it's a manly job and I'm just a woman.

4 It's ads like this that are going to put bikini-clad, car-washing girls out of work!

2 Don't really love it or hate it but I'm confused about the Flintstones-era laundry line.

3 Nice use of product shot as logo, but I'm not completely sure comparing something to hanging clothes on the line gets the point across that it's easy or high quality.

5 I'm gonna buy this stuff even though I don't have a car.

5 Brilliant. The packaging leaves something to be desired, but I'll look for it on the shelf.

5 No trying-too-hard headline needed. Image says it all. And at least at this resolution, the retouching has very high production quality. The product placement breaking the photo edge is only predictable because it is correct.

5 If you've ever washed a car, you can readily appreciate the message of this ad. Too bad the brand/product call to action is so dwarfed by the imagery.

5 Excellent concept, love the photograph.

2 Thing is, only old ladies hang clothes out to dry — and old ladies don't wash cars.

1 Showing a car on the line is the opposite of self-drying. It makes me think it needs to dry.

5 It's not kooky, it's not in-your-face. It's refreshingly well-conceived, cleanly executed and it sums up the message in an instant. It's exactly what the so-called edgy art directors of today are incapable of creating.

1 Seems like a great ad ... for the clothesline.

4 Makes me want to take care of my car just like I take care of my clothes.

0 People who wash their own cars don't use dryers to dry their cars, they use towels.

2 Is the soccer ball supposed to entice soccer dads?

4 Very nice! The only issue is the size of the text — too small.

Most Popular