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Worth the Sweat and Tears?
Here's an unusual ad for a sports watch brand with an unusual name. A close study of the copy reveals that the watch measures your EPOC. Please measure the EPOC of this ad on the Sweet Meter's six-degree taste scale of excellence, with 5 being the top score: 5 Very Sweet, 4 Sweet, 3 Semi-Dry, 2 Dry, 1 Extra Dry, 0 Sour. And feel free to offer your comments on the illustration, the art direction, the copy, the concept, the logo, the tagline, whatever. Click here to play.

A Spud Dud
Last week's Rate the Ad. Well, so much for the vaunted Hottie Effect, which in the past has put some otherwise marginal ads over the top. But not so for Chopin vodka. It goes a disappointing 45/55 on the Sweet Meter's Good/Bad ratio — comparing the top half of the meter to the bottom half — with a bottom-heavy 37% in the Grimace Zone. There were many comments, mostly disparaging, comparing breasts to potatoes; there were many entrants who sorely missed the bottle shot; there were a surprising number of peeved pollees who complained that "potato vodka" is a redundancy; and no one had anything nice to say about the classy logo. Maybe that has something to do with all the "What's the product, again?" entries. Anyway, here are the results.

5 Very Sweet 12%
4 Sweet 18%
3 Semi-Dry 15%
2 Dry 18%
1 Extra Dry 18%
0 Sour 19%

And here are some of our fave responses.

0 Potatoes are cheap and so is this ad.

2 It's visually beautiful, but it's not selling vodka. Nor is it selling the possibility that this chick could successfully peel a potato.

0 Did a potato come up with this concept?

3 Copy should read: "Find the three potatoes in the picture."

4 Not only does the talent grab my attention, she connects with the branding in an unusual way.

4 Distinctive. Challenging. Love it.

0 Potatoes aren't sexy. A model peeling one in the dirt doesn't change that. Scotch, please.

0 Has anyone found the bottle in this puzzle yet?

1 Reminds me of a bad Whitesnake video from the '80s.

1 Drop the knife and move slowly away from the potato.

4 Love the art direction, the mix of earthy and seductive.

0 It's a Russian model in a see-through grandma dress peeling potatos on the set of Lord of the Rings. Perfect!

5 Compelling, complex, unique and distinctive. Precisely what I look for in a premium vodka.

2 When you have no unique selling prop, you may as well use sex. It does sell, doesn't it?

0 Can we please go one week without someone saying, "It's true what they say, sex sells." This ad is insultingly boring; it's just the type of thing that makes people cringe when I tell them I'm in advertising.

0 Oh, sure. I always sneak out to the dirt cellar to peel potatoes in my sexiest black lace dress.

2 While it has a certain classy feel, it really comes off as grimy. Vodka is supposed to be crisp and cold, not gray and dirty.

2 The unwritten rule with boobie shots is that color = porn, b/w = art. But it's still a disappointing plea for attention from a product formerly known as top shelf.

4 I don't really get it, but I love it. Why do I feel like the background is about to swallow her? Why do I not care?

1 One potato, two potato, three potato, whore.

5 Love the vines mirroring the hair mimicking the lace. Gorgeous, gorgeous, gorgeous.

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