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Two Crowns Up?
Has your ship come in with this Celebrity Cruises ad? Rate it on the Rate the Ad-o-mometer's six-degree scale of excellence, with 5 being the top score: 5 World-changing, 4 Outstanding, 3 Good, 2 Forgettable, 1 Actively annoying, 0 The worst. And feel free to offer your comments on the photography, the art direction, the copy, the typography, the concept, the absence of a tagline, the logo, whatever. Click here to play.

Going Down?
Last week's Rate the Ad. Irascible confusion, surely not helped by the absence of Catherine Zeta-Jones, reigns supreme, as this T-Mobile ad is virtually thrown "out" on the Rate the Ad-o-mometer, with an abysmal 15/85 Good/Bad Ratio — comparing the top half of the scale to the bottom half. General response trends this week: "Lose the escalator"; "Is that escalator going up or down?"; "Is that a corpse in the pool?"; "A cellphone is a ball-and-chain"; "If it's not waterproof, who cares?"; and that old standby, "Where the hell is Catherine Zeta-Jones?" Anyway, here are the results.

5 World-changing 0%
4 Outstanding 4%
3 Good 11%
2 Forgettable 41%
1 Actively annoying 30%
0 The worst 14%

And here are some of our fave responses.

1 Is anyone fooled by the suggestion that this thing will set you free, as opposed to putting you on an inescapable tether 24/7? C'mon ... it's the entirely wrong spin.

4 I love designs where the polarity of two images is so fun — the cold steel of the city vs. the warm sunshine of a tropical location.

3 Nice image, and the text tells me everything I need to know. Overall, nice ad.

2 Confusing. How productive can a person be in a pool?

2 Another case of average stock photography gone bad.

0 Aren't we all way too tired of these images of someone "not working" while they're working?

3 Very simple, gets the message across.

0 Since you can't actually take your phone in the pool, this ad is both ugly and stupid.

2 When I saw the phone pictured so close to the pool, I thought the copy might say this BlackBerry is unique because you can get it wet. Nope.

4 Makes me want to get one right now and then make a mad dash to the pool.

2 When I think office, I don't think escalator, I think cubeville. I understand the parallel with the steps into the pool, but it just doesn't speak to me.

1 This ad doesn't make me look at the phone, it makes me get kinda nauseous looking at the pointless correlation between work and leisure, which, I might add, is lame.

0 How do we know that the escalator isn't going up? And looking down a ladder going into water equals going out? I'd guess this was an oxymoron, but I think it's just moronic.

1 Geeks who would bother to read the eentsy text in order to absorb this obscure concept already have one of these gizmos.

0 Wow, a communications company failing to communicate their idea. Is this where all my extra cellphone fees go?

2 Everyone who is a likely candidate for a BlackBerry already has a good idea of what one is. What I want T-Mobile to tell me is how much it costs to buy (which they don't mention) and how much it costs to run (which is buried in the copy).

1 We're all sitting in offices right now, right? Who has an escalator? Bad attempt at relating. I felt nothing and I'm on the cellular market right now.

2 I didn't know my BlackBerry was waterproof. All this time I've been treating it like an expensive piece of electronic gadgetry. Because of this ad, I'll throw caution to the wind! Splash!

1 My experience with T-mobile is fairly lackluster — I would expect to not have service in either location pictured. Probably not the message they're trying to convey.

1 I can't quite figure out what bugs me so much about this ad, but I don't care to dwell on it.

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