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Two Squirlies Up?
Are you crazy about this ad? Is it giving you a honey buzz or is it toasting your oats? Rate it on the Rate the Ad-o-mometer's six-degree scale of excellence, with 5 being the top score: 5 World-changing, 4 Outstanding, 3 Good, 2 Forgettable, 1 Actively annoying, 0 The worst. And feel free to offer your comments on the art direction, the photography, the copy, the typography, the concept, whatever. Click here to play.

Stink, Stank, Stunk
Last week's Rate the Ad. Well, Speed Stick, despite that cute shade of blue, was, unlike the OutKast of Stankonia, cast out. The theme this week is this ad "has to go." Hence a pitnologically malodorous Good/Bad Ratio of 26/74 on the Rate the Ad-o-mometer — comparing the top tiers of the scale to the bottom tiers — which no amount of micro-absorber technology-particles can correct. Most pollees were put off by what they considered to be a veritable deluge of copy, and lame copy at that, made only worse by the use of all-caps. Anyway, here are the results.

5 World-changing 1%
4 Outstanding 5%
3 Good 20%
2 Forgettable 22%
1 Actively annoying 36%
0 The worst 16%

And here are some of our fave responses.

1 Way too many words. The younger crowd would have trouble understanding this.

3 This reeks of total dudeness with a subtle hint of geek in the copy; by smart dudes for not so smart dudes.

0 Who wrote this stank? What the bleep are technology-particles? And "all-day-lasting"? That's not even English.

3 I like it. I think it would be more effective if there was a tighter edit on the words and the "but no worries" part popped a bit more.

0 Here's a suggestion — if you're keeping "score" of your "game," you're being avoided by the ladies for reasons worse than being "stank." Way to portray your consumers as womanizing, sweaty meatheads whose only salvation is a deodorant stick.

3 Funny how armpit ads are looking so techy. The copywriter saved this ad.

0 There's nothing worse than a copywriter trying to come up with a new addition to the American lexicon.

3 Good, attention-getting layout and art direction. Too bad the ugly product shot is as overpowering as a week-old undershirt.

1 Ugh, I couldn't even bring myself to enlarge it ... so much copy ... head going to explode ...

3 I would've preferred the description of stank to continue to build into something completely outrageous and not go into the client-tech-talk ... but interesting nonetheless.

2 I wanted to give the ad a 3 for art direction alone, but then I read the copy and my groin started to hurt.

2 That reminds me, I need to cancel my subscription to Maxim.

4 Clever, humorous — learned new vocabulary with pitnology. "Stank has to go" might be the new catchphrase.

2 Put a cute girl there and just say "Use this, get the girl." So much easier to understand.

2 The amount of copy frightens me; if not asked to read, I wouldn't. The "definition" hook has been used more than my ex-girlfriend. The art direction is average at best, but props for trying to accommodate all that copy.

1 Could've been funny. Could've.

1 Speaking as a single female, I'm really tired of companies trying to sell the young guys on the idea that they should layer more crap on themselves to smell better, when they really ought to be getting them to do their laundry more often, take showers every day and quit smoking. Most girls I know like a guy that smells like nothing, or as close to nothing as possible.

1 This reminds me of the life insurance and personal care ads from the '20s and '30s that made you feel just horrible about being yourself.

1 Good luck pitting the absence of "stank" vs. brands that promise you'll smell good. Ha! "Pitting"! Get it? That's almost as good as this ad.

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