Rate the Ad

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This week, we're introducing Rate the Ad and the PrintCritic Sweet Meter. The ad in question is this Finlandia number, which faces one of those drink recipe strips, as seen in that downtown bastion of hipness, Paper. Rate it on a six-degree taste scale of excellence with 5 being the top score: 5 Very Sweet, 4 Sweet, 3 Semi-Dry 2 Dry, 1 Extra Dry, 0 Sour. And feel free to write in your comments, about the art direction, the copy, the concept, the brand, whatever. Click here to play.
Wahoo Forever?

Last week's Smart/Stupid Poll: We wondered if it was Smart or Stupid for the Cleveland Indians to continue with that grinning Chief Wahoo logo, in the face of years of vociferous protest — mainly from Native Americans, logically enough, who aren't much of a political force. And in keeping with that, it was Smart by a squeaker, with the voting running 51-49 percent, and four out of five dentists agreeing . . . oh, sorry, that's another poll.

Some representative remarks:

"Smart. Chief Wahoo rules. You want a haircut? Leave the Chief alone."

"Smart. They should continue to use the logo, but give a portion of their merchandising money to Native American charities and causes."

"Stupid. It's a relic of a less sensitive time in our nation, and it's truly demeaning to Native Americans. It's probably also terrorizing generations of kids. This psychotic mascot needs meds."

"Smart. There are a lot of things to really worry about in this world. This is not one of them."

"Stupid on a lot of levels. Retool the logo and sell a ton of new merch. And if they're not getting co-op bucks from Crest Whitestrips, they're missing out huge."

"Stupid. Make him blue, take away the feather and he's a Smurf. The Cleveland Smurfs sounds good, right?"

"Smart. We took their land ages ago. Why give in now?"

"Smart. Until San Diego listens to me and my brothers at the monastery, Cleveland should continue to resist."

"Stupid. Perhaps the next expansion team should be called the Crackers. The logo could leverage any one of the many prominent caucasian stereotypes."

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