Rate the Ad

Published on .

A Peeling?
This week's Rate the Ad. Well, we just did a woman with an apple; how about a woman with an orange? Is a rind bikini "Cointreauversial"? Is she playing Hide the Bottle? (We don't know what Hide the Bottle is, but it sounds Cointreauversial.) Is this a good martini recipe? Rate the ad on a six-degree taste scale of excellence on the PrintCritic Sweet Meter, with 5 being the top score: 5 Very Sweet, 4 Sweet, 3 Semi-Dry 2 Dry, 1 Extra Dry, 0 Sour. And feel free to write in your comments about the art direction, the photography, the copy, the concept, the brand, whatever. Click here to play.

10 Pins?
Last week's Rate the Ad. Despite the striking visual, this Skintimate Geena Davis clone did not find much of a core audience (sorry about that). The Good/Bad ratio, comparing the top half of the Sweet Meter to the bottom half, is a less than thrilling 42/58. There was a lot of comment on the model's lack of pants, the unsuitability of her shoes for alley antics and the fact that she seems more at home as a boxing ring-card girl, but no one could make any sense of the bowling scenario. We suppose it could be as simple as "nice pins," but nothing's ever that simple anymore. We checked with the Big Lebowski, and he has a theory: This is a postmodern Temptation and that's Eve in the Garden. The old guy on the right is Adam; the old guy with the hat is the Serpent. The overweight matron on the left is probably an Angel keeping score. Anyway, here are the results.

5 Very Sweet 11%
4 Sweet 16%
3 Semi-Dry 15%
2 Dry 13%
1 Extra Dry 21%
0 Sour 24%

And here are some of our fave comments.

4 Very, very nice grrrl and photography.

1 I don't know whether the product is a shave gel or a low-fat yogurt in a can.

1 Sure this ad speaks to females — all the females that walk around half-naked in front of dirty old men in bowling alleys.

2 Interesting visual concept, but I thought it was for alcohol.

4 A beautiful and fun ad with a twist.

0 It looks like it's aimed at Maxim readers (way to alienate us females!), and why the hell would I want to equate fruit with shaving? Citric acid on freshly razored skin? I don't think so.

2 If I were 83 in a bowling alley and I saw a young woman with legs to kill walking in front of me without panties, I'd be a very happy man. But I don't see how this is appealing to young women.

3 A bowling alley is surely the most logical setting for this ad, and if I were smarter I could make a clever "balls" reference.

3 The photography's sweet, but what is this ad saying? If I use Skintimate my legs will get eaten like that apple?

1 Being a young woman with nice legs, I simply love to prance around a bowling alley filled with old men, wearing nothing more than a top and stiletto pumps. Makes me feel powerful and sexy!

1 The only reason I didn't rate this ad a 0 is because I admire anybody who is able to sell crap like this to their stoner clients.

4 I find this to be an effective ad. Makes me think that the product will make my legs look so smooth that my man would want to take a bite out of them!

0 Don't know many men that buy shave cream for their ladies, unless of course they're already on the dreaded tampon run.

0 A woman in a bowling alley with no hair on her legs? We're supposed to believe that?

5 I'm taking up bowling again. There's enough cognitive dissonance going on here to make this ad like a tune you can't get outta your head.

1 This ad is so degrading to men. It says we will do anything for a buck, including creating an ad like this.

0 "Woohoo! I just scored this purdy painting at my trailer park's art sale, and all it cost me was my pants!"

0 Let's not even ask why she's in a bowling alley — that's where the aliens left her before she hatched, hidden among the racks of balls.

4 This ad manages to say quite a bit without having to blast you in the face with it. The question is, What will my girlfriend think?

5 No concept, but who cares. Love the location. Leg-lickin' good!

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