This Week's Rate the Ad

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Chew on This
Orbit gum, as seen in People. Rate it on a six-degree taste scale of excellence on the PrintCritic Sweet Meter, with 5 being the top score: 5 Very Sweet, 4 Sweet, 3 Semi-Dry 2 Dry, 1 Extra Dry, 0 Sour. And feel free to write in your comments, about the art direction/photography, the copy, the concept, the brand, whatever. Click here to play.

The Old Man and the C-cup
Last week's Smart/Stupid Poll, in which you were asked to deliver a verdict on the wisdom of Bob Dylan's Victoria's Secret commercial. After an initial Smart flurry, the Stupid votes gained momentum like a rolling stone — sorry about that — coming out on top 66% to 34%. Here are some of our fave comments.

Stupid. Would have been cooler as a co-op between VS and Viagra.

Stupid. I am a sexy 27-year-old woman, and this ad does not speak to me.

Stupid. Just plain creepy! Even if Dylan needs to get his name out there, this is the wrong way to do it.

Smart. If I were Bob Dylan and I could do whatever I wanted, I think I'd hang out with supermodels, too.

Stupid. After 30 years in advertising, I don't get it, much as I like Bob and babes. He's not a brand, he's a singer.

Stupid. Dylan in eyeliner? No.

Smart. "Love Sick" is in the Top 10 folk music downloads on iTunes. I rest my case.

Stupid. Worse would be Jessica Simpson for The Economist or Kirstie Alley for anything. But this is damn close.

Stupid. I think he comes across as having sold his soul to the devil.

Smart. It's good, it's sexy. Brands the world over are reinventing themselves to revitalize their appeal, and Bob is no different. I don't think the move will disenfranchise the majority of his fans. And the few diehards who write letters about his selling out should go change their Depends.

Stupid. I would be less bothered by the fact that they're using a Bob Dylan song if they didn't actually show Dylan. That face and lingerie do not go together.

Smart. Bob's "diehard fans" also booed him when he strapped on an electric guitar. The greatest thing about Dylan is his ability to not give a damn what anyone thinks of him. Hell, as long as he isn't modeling the lingerie, he's still the man.

Smart. Bob is a riddle wrapped in a mystery inside panties and a pushup bra.

Stupid. It's creepy seeing this great poet's gnarly face juxtaposed with these perfect, desexed models (I really don't think there's much sex in any of the VS ads).

Smart. Youth, schmooth. When was the last time anybody was talking about Bob Dylan? Now they are.

Stupid. There could have been a way to make Dylan work, and make both him and Victoria's Secret come off as smart and cool. But just cutting him into the standard VS spot only makes him look like a pathetically creepy voyeur.

Smart. I'm too young to know of Bob's old image, and I think he's looking pretty sexy here. Besides, there's nothing new about matching up an old man with a bunch of young hotties in underwear.

Smart. It's like the Apple campaign with Gandhi and Einstein. Dylan is an icon, not a character.

Stupid. Sort of like Don Quixote and Dulcinea on MTV. Not pretty.

Stupid. It just doesn't fit his mainstream-be-damned attitude. He's the ultimate outsider; why would he sell out by hawking overpriced lingerie?

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