B-Reel Signs Hiro, Humble Acquires Paranoid and More
B-Reel has added director Jesper Hiro, formerly signed to Acne Production, to its roster for international representation in the U.S., U.K., Scandinavia, Canada, Germany, France, and Australasia. Hiro's work includes Optimum's "No" with Mother NYC, Tesco's "Mum of the Year" with Wieden & Kennedy London, and Calpol spots "Tent" and "Shark" with JWT London. He has received awards at shows including Cannes Lions, Swedish Advertising Awards, Finnish Voitto Awards, Clio, British Television Advertising Awards, and Eurobest.
Humble, the bicoastal integrated content studio founded by Eric Berkowitz, has acquired production company Paranoid US. Paranoid's executive producers Claude Letessier and Dawn Fanning Moore will join Humble's executive team, bringing directors Thierry Poiraud, Nieto, Francois Vogel, Planktoon, and Peter Szewczyk. Moore will be based in Humble's Los Angeles office while Letessier will split time between L.A. and Paris, planning a future European outpost for Humble. Humble also announced the launch of sister company Postal to house VFX and post.
Original has signed British comedy director Nick Jones to its roster for U.S. commercial work. Jones has been directing commercials for ten years, after beginning his career in music videos and television shows such as "Eastenders." He has directed spots for eHarmony, Sony PlayStation, AT&T, Mercedes, Walmart, McDonald's, Kia, Heineken and others.
Production company Little Minx has added creative duo Los Perez to its roster. Los Perez comprises Tania Verduzco and Adrian Perez, who have created spots for Pepsi, Adidas, BBC, L'Oreal and others. Perez splits his time between film and music, acting as the lead singer/songwriter of Spanish indie-rock band CatPeople, for which Los Perez directs music videos.
Writer/director Kyle Patrick Alvarez has signed with Chelsea Pictures for exclusive U.S. and international representation. In January, Alvarez premiered his latest film "The Stanford Prison Experiment" at the Sundance Film Festival, winning the Alfred P. Sloan Award as well as the Waldo Salt Screenwriting Award. His previous films are "Easier with Practice" and "C.O.G."
Savage has added director Mike G to its roster. He has experience working with brands including Braun, Burger King, Dannon, Doritos, Ebay, Hyundai, Kool-Aid, MTV, Nickelodeon, Pepsi and SunnyD. His "Too Delicious" for Doritos was a Top Five winner at the "Crash the Super Bowl" contest.
Framestore has tapped Derek Macleod-Veilleux as executive producer in New York. Macleod-Veilleux was most recently head of production at MPC, working on building its New York and Mexico City offices. He started his career in Sydney, Australia at visual effects companies Cutting Edge and Animal Logic, before moving to the U.S. with The Mill NY. In his new role, Macleod-Veilleux's focus will be on sales, account management and strategic development, while also working closely with the production teams.
Whitehouse Post has added commercial and film editor Kate Owen to its roster. U.K.-born Owen spent several years working with Bambrick and Marshall Street Editors before moving to New York in 2010 to become a senior editor at Hooligan. She has worked with directors such as Jamie Rafn at Smuggler, Lacey at CLM, and Roderick Fenske at Dapper and on projects for brands including Adidas, Sony, Showtime, and Virgin Atlantic, as well as the Cannes Gold Lion-winning internet film "The Man Who Walked Around the World" for Johnnie Walker.
London-based production company Fieldtrip (which works via 1stAveMachine in the U.S.) has signed Maxime Bruneel for U.K. representation. Bruneel's work includes an awareness film for Amnesty International, music promos for artists including Alain Bashung and Punks Jump Up. Recent projects include a viral promo for artist TT, Diplo and Swick titled "Dat A Freak," two spots for Nespresso, and a live action film for French brand Mennen.
N.Y.-based First Wave TV has signed director Rik Cordero for U.S. representation. Cordero has directed spots and branded content for the likes of Nike, PepsiCo, Levi Strauss & Co, Heineken, MillerCoors and LG. He began his career as a director in music videos, collaborating with artists including Snoop Dogg, Jay-Z, Nas, and The Roots. Most recently, he directed "Am I Wrong," the official branded music project for Pepsi Pulse from Nico & Vinz. He comes to First Wave from Robot Films.