Gerald McMorrow has joined the directorial roster at Moondog Films, his first representation agreement in the U.S. The U.K.-based director has worked in commercials, music videos and shorts and has helmed spots for Panasonic, Jaguar, Seat and Brittany Ferries. His film work includes the 2008 fantasy thriller "Franklyn," starring Ryan Philippe and Eva Green as well as short film, "Thespian X," which screened at the Berlin and Tribeca Film Festivals.

Director Matt Bieler, formerly with Serial Pictures, has joined Reset for commercial representation. Bieler, based in L.A., has worked with clients such as Apple, Samsung, Bose, Adidas and Wells Fargo on commercials, documentaries and branded content. His recent short film "3 Queens," a celebration of three moms in three different regions of the country as told through the eyes and voices of their children, was featured on BuzzFeed and The Huffington Post and has over six million views online between YouTube and Vimeo.

South African director Anton Visser has joined Supply & Demand for commercial representation. Recent work includes his "Real Cost" campaign through FCB that breaks this week, and he has also helmed spots for Toyota, Virgin, Energizer, Stimorol and Warburtons. Visser started out as an agency copywriter / creative director at The Jupiter Drawing Room in Cape Town and turned to directing in 2004.

Food Chain has added photographer and director Ray Gordon to its roster. Gordon has shot for Chrysler, Jeep, Dodge, Toyo, Danner Boots, Stetson and Red Bull. With Food Chain, he has just completed a series of web films for AutoZone with Nascar racer Joey Logano.