MediaMonks has acquired Swedish production company Stopp, in a deal that gives it access to the Los Angeles market. Stopp has offices in L.A. as well as Stockholm. The deal will see Wesley ter Haar, founder and chief operating officer of MediaMonks, moving to L.A., and Frederik Frizell, Stopp's managing director in L.A. since 2013, running the integrated MediaMonks L.A. office as managing director, with Olivier Koelemij as exeuctive producer. Pasi Helin becomes partner and continues as chief creative officer of MediaMonks Stockholm, formerly Stopp Stockholm. The deal sees MediaMonks, which was founded in Amsterdam, grow from 350 to 400 employees, and the combined company will find new premises in L.A.
Mr. ter Haar told Creativity that Stopp's Virtual Reality expertise was a key factors in the acquisition. The deal will also allow the combined company to pitch for more global work. "There is a push by brands for more global production and we will be able to offer both scale and quality," he said. While MediaMonks opened in L.A. nine months ago, Stopp was more established in the market, he added. "We pitched against each other a lot so we always had a grudging respect for each other."