Tool signed director Floyd Russ to the integrated production company's live action roster. Russ directed the "Marriage Market" docu-short earlier this year for Procter & Gamble's global skin care brand SK-II, for which he won a Glass Lion at the Cannes festival. Russ' work for States United to Prevent Gun Violence, "Unload Your 401k," won Titanium and Silver Lions at Cannes.
His other projects in 2016 include the "Voodoo Music Festival" for Toyota, music videos for Lil Silva and Scott McFarnon, and campaigns for Gillette and the National Parks Foundation.