Caviar has signed Seth Rogen for commercial representation, along with writer/producer partner Evan Goldberg, who has often partnered with the actor, writer and comedian. The pair grew up together in Vancouver and reconnected in 2003 while writing for "Da Ali G Show." In 2007, they co-wrote their first feature, "Superbad," and followed up with movies including "50/50", "Pineapple Express" and "Knocked Up." Their directorial debut in 2013 was "This Is The End," followed by "Neighbors," in 2014. Their latest comedy, "The Interview," starring James Franco, opens in December. They are also producing an animated movie titled "Sausage Party" that is set to be released in 2016.

Dapper, the comedy division of Believe Media, has signed director Damien Toogood to its roster. A Sydney native now living and working in Los Angeles, he has shot films for brands including Coca-Cola, Chevrolet, Renault, Pepsi, and Nescafe. Most recently, his V/Line "Guilt Trips" campaign for McCann Melbourne and Australia's regional train operator won the 2014 Cannes Lions Grand Prix for Creative Effectiveness. His first work for Dapper includes a Hyundai campaign for Innocean Canada and a Dannon campaign for Y&R.

MPC has added colorist Matthieu Toullet to its London team. Toullet joins from Digital District Paris where he gained over 12 years experience grading commercials, films and music videos for clients including Adidas, Cacharel and Jean Paul Gaultier. His work on Come 4's "The Lover" spot was awarded a Gold Lion in Cinematography at the Cannes Lions festival in 2013.

Production company Disorderly Conduct has signed director Jesse Moss, whose documentary "The Overnighters" is currently in national theaters. Moss, who was named one of the "Top 10 Stand-Out Talents at Sundance" in 2014, has shot, directed, and produced documentaries including "Con Man," "Speedo: A Demolition Love Story," and "Full Battle Rattle."

New York production company Big Block Live has signed Paul Trillo, John Poliquin and B&W (Michael Bozzo and Justine Warwick) to its roster of directors. Trillo is a New York-based filmmaker who has filmed commercials for brands including Microsoft, Prius and Nokia. Poliquin has worked on campaigns for GQ, Foundation Abbe Pierre (France), ESPN (Brazil) and Universal Music, as well as fashion films, short films and music videos and feature film "Grace Encounters 2." Brooklyn-based Bozzo and Warwick have worked on commercials, sports documentaries, promos and branded content for brands such as Red Bull, The History Channel, David Yurman, NBC and Sports Illustrated.

Audio post production company Heard City is to open a second office in Brooklyn's Dumbo neighborhood. Heard City Brooklyn, which will be based at 20 Jay St., will service the advertising, motion picture and television industries, and will include a lineup of mixers and producers. Employees from the Manhattan and Dumbo offices will be free to work from both locations.

California-based Athena Studios has named Vince De Quattro as the company's new executive in charge of production. De Quattro previously worked at 32TEN Studios as director of artist development. Before that, he was the online director of animation and visual effects for the Academy of Art University (San Francisco) from 2005 to 2011. He has also worked in visual effects, including at Industrial Light & Magic (ILM) on films such as "Mighty Joe Young," "Star Wars: Episodes I and II," "Pearl Harbor," and "Pirates of the Caribbean."

Pat Sherman has signed on as a director with Brooklyn-based m ss ng p eces. Sherman, previously at Anonymous & Caviar, has directed over 100 commercials, including the Super Bowl ad "Green Light" for Ford Mustang Convertible, and recent spots for Comcast, Dodge, Visa, Budweiser and Subway.

Backyard has signed director Kevin Fitzgerald for U.S. representation. A fashion photographer before becoming a director, he has shot spots for brands including Lexus, Mercedes, Samsung, BMW, Givenchy and Amstel. Upon signing with Backyard, he directed a spot for the upcoming Fiat 500X out of The Richards Group in Dallas, Texas.

Timory King has joined Wondros, the LA-based strategic consultancy and media/production company, in the role of executive producer. King has produced for directors including Phil Morrison, Stacy Wall, Jeff Preiss and Matthew Badger, and worked on commercials for brands such as Apple, Nike, Adidas, Microsoft, Revlon, Target, JP Morgan Chase and IBM.