Alreadymade launches to support female photographers, Tool signs Bates and Kirkland

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Win Bates
Win Bates Credit: Tool

Tool of North America is adding two new directors: Win Bates to its live action roster and Hal Kirkland to its innovation roster. Bates is an Emmy-nominated director based in Los Angeles and New York. This year his work appeared in the Saatchi & Saatchi New Director's Showcase, curated by Ridley Scott, and he was nominated for an Emmy for the PSA "In Real Life," directed for Monica Lewinsky and BBDO NY. His work also includes projects for Burger King, 7-Eleven, Nike, Jordan Brand, Kids Foot Locker, Lexus, VW, Subaru, Pedigree and Motorola.

Hal Kirkland
Hal Kirkland Credit: Tool

Kirkland meanwhile has created work for brands including Coca-Cola, Vice, Google, Oculus/Samsung and MTV, and has worked with agencies and production companies including R/GA, Wieden+Kennedy, BBH, 180, Here Be Dragons and Prettybird.

While advertising film production has FreetheBid to encourage the hiring of female talent, the commercial photography industry now has Alreadymade. The initiative, founded by veteran photographer Jill Greenberg, aims to call attention to the hiring gap faced by women photographers in commercial industries.

The organization says that female photographers are hired on between 6 to 10 percent of advertising jobs, 10 to 40 percent of magazine covers and 5 to 10 percent of entertainment and marketing key art. Its goal is for ad agencies, film and TV studios, clients and publications to hire women on at least 30% of jobs.

AlreadyMade's advisory board currently includes Judith Puckett-Rinella, former photo director of Vanity Fair and T Mag; Carla Serrano, president of Publicis, New York; Liz Miller-Gershfeld VP of Art Buying at Energy BBDO Chicago; Jackson George, SVP Disney; Dawn Baillie, founding partner of BLT Communications; and Meg Handler, editor at large for Reading the Pictures.

Luke Monaghan
Luke Monaghan Credit: RSA

Director Luke Monaghan has joined RSA Films for commercial representation in the U.S., and Black Dog Films in the U.S. for music videos and non-traditional content. Both companies are part of Ridley Scott Creative Group. Monaghan's work includes music videos for British singer Sam Smith's Academy Award-winning song "Writing's on the Wall," as well as his tracks "Not the Only One" and "Too Good at Goodbyes." He won an Emmy for Outstanding Short Sports Documentary for his profile on Mexican boxer Ray Beltran in HBO's "State of Play" series, and has helmed commercials for brands including Beats by Dre, Nike, Adidas, Crown Royal, Levi's, Wilson and Fox Sports. He got his start at MTV London, and in 2012 directed a documentary for Channel 4 on A$AP Rocky before moving to L.A. in 2013. Prior to joining RSA Films in the U.S., Monaghan was repped for commercials by Arts & Sciences.

Edward Berger
Edward Berger Credit: Sweetshop

Sweetshop has signed Emmy-winning director Edward Berger for representation globally. Berger directed the "Patrick Melrose" series, starring Benedict Cumberbatch and Jennifer Jason Leigh, which picked up five Emmy nominations, including Best Director and Best Limited Series. He also helmed the two-hour series premiere of AMC series "The Terror." Past credits include drama series "Deutschland '83," which won an International Emmy for Best Drama, and the feature film "Jack."

Ghost + Cow
Ghost + Cow Credit: Emmanuel André

Brooklyn and Los Angeles-based Greenpoint Pictures has signed Ghost + Cow to its roster for U.S. representation. The duo, consisting of John Carlucci and Brandon LaGanke, has worked with brands including McDonald's, Home Depot, Holiday Inn, Johnnie Walker and British Airways. The pair found their start making music videos and short films, eventually evolving into directing commercials and branded content. Their work has screened at film festivals including Slamdance and SXSW and has been featured on multiple late night shows including Seth Meyers, Conan and Stephen Colbert. They were previously represented by Alldayeveryday.

Ramaa Mosley
Ramaa Mosley Credit: Station Film

Station Film is adding Ramaa Mosley to its roster for commercial representation in the U.S. A director of commercials, music videos, short films and features, this year her Chevrolet spot "GoalKeeper" via Commonwealth/McCann Detroit won multiple awards, and her second feature film, "Lost Child," won Best Narrative Feature at the Kansas City Film Festival. She has worked with brands including Adidas, ESPN, Levi's, Absolut, Nike, BCBS, Ameritrade, Always, Mini Cooper, Fuji, Free People, Southwest and Skype. She also directed the Afghan segment of "Girl Rising," a documentary film about eight girls around the world struggling to get an education against tremendous odds. Prior to joining Station Film, she was represented by Splendid and Co. and Park Pictures.

J. Austin Wilson
J. Austin Wilson Credit: Unheard/Of

Atlanta and Seattle-based production company Unheard/Of has added director J. Austin Wilson to its roster. Since he directed, shot and edited his first short film, "Frank Fairfield," which premiered at SXSW 2011, Wilson has directed dozens of commercials, for brands like Home Depot, Facebook, Nissan, and Intel, along with many music videos and documentary shorts. He won a Bronze Lion for his Nissan spot "What's in the Giant Box?" and two American Advertising Awards for his "Visit Seattle" tourism campaign.

John Poliquin
John Poliquin Credit: Superlounge

John Poliquin has joined the roster of Superlounge for exclusive U.S. spot representation. Vancouver-born Poliquin has directed, written and produced feature films, television, commercials, music videos and branded films. Previously represented by Derby Content, he has worked with brands, networks and agencies such as Digitas, FCB, GQ, Honda, Interscope Records, L'Oreal, MTV and NBC Universal.

Blinkink has signed two new directors, Sophie Koko Gate and James Papper. Koko Gate's upcoming short film, "Slug Life," premieres in London this month and she has created work for commercial clients such as Google and Airbnb. Papper is an animator, illustrator and filmmaker whose work includes irreverent comedy shorts and animated spots fo Voxi which poke fun at millennial phone data dependency.

Nicholas Schrunk
Nicholas Schrunk Credit: Harvest

Harvest Films has signed director Nicholas Schrunk to its roster. A former creative director for Red Bull, he recently worked in China on a major new launch for Cadillac and he won an Emmy for his feature documentary, "Blood Road."

John Mastromonaco
John Mastromonaco Credit: Cultivate

Director/cameraman John Mastromonaco has joined the directorial roster at L.A.-based production company Cultivate Media. Mastromonaco was most recently with Fancy Content, and prior to that he was a partner in his own bicoastal studio, Argyle Brothers. He is represented in his native Canada by Untitled Films. His projects include work for brands like Subaru, Tim Horton's and the RV Industry Association's "GoRVing" campaign.

Liz Deegan
Liz Deegan Credit: Whitehouse Post

Whitehouse Post has added editor Liz Deegan to its roster. She joins Whitehouse after establishing herself as a freelance editor in her native Australia, and most recently in New York where she has lived since 2012. Deegan has teamed with agencies including Energy BBDO, Deutsch, McGarryBowen, Johannes Leonardo and VML cutting work for brands like Google, Spotify, Adidas, Ford, Airbnb, Nike, and The National Safety Council. Director Tucker Walsh at Mssng Peces is a frequent collaborator, as are Josh Nussbaum and Bridget Savage Cole.

Brett Astor
Brett Astor Credit: Northern Lights

Post-production boutique Northern Lights has added Minneapolis-based editor Brett Astor for bi-coastal representation. Astor has collaborated with directors including Sasha Levinson, Peggy Sirota, Aaron Ruell, and Danny Clinch on commercial, network promo, and content assignments. She's worked on projects for Target, Gap, Kohl's, J.C. Penney, Budweiser, and Boomchickapop. Her work is featured on Free the Bid.

Omri Cohen, Pulse Films
Omri Cohen, Pulse Films Credit: Pulse Films

Director Omri Cohen has joined the roster of Pulse Films for global representation. Cohen has directed work for brands including Nike, Amazon, Puma, Gatorade, Pepsi, XBox, Coca-Cola, NFL. Among his films are Nike Japan's "Minohodoshirazu," which challenged traditional societal norms. More recently, he shot the brand's launch film for the NBA jersey as well as a film for Xbox featuring Real Madrid players.

Outside of spots, Cohen over the past year has been living with North Dakota's Lakota Sioux tribe filming a documentary following twelve of its members who challenged the North Dakota Police and the National Guard during the Standing Rock protests against the DAPL oil pipeline.

Cohen first broke into the market in 2007, winning YouTube's first music video contest for a clip for the Red Hot Chili Peppers.

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