Director Lena Tsodykovskaya is joining Contagious L.A. for exclusive U.S. spot and branded longform representation. Originally from Moscow, she has directed for brands like McDonalds, Coca-Cola, Adidas and L'Oreal. In the Russian market, her commercial for Rostelekom, entitled "Phone," won Best Directorial Debut at the 25th Frame Advertising Festival, while her webseries, "Life's Complicated," for Raiffeisen Bank, premiered to over seven million total views on YouTube Russia in its first three days of release. Contagious is her first stateside roster, while she is represented in Europe by Suprette.
Tool of North America is adding the creative technologist team Nøcomputer to its roster. Nøcomputer is a team of creative technologists whose most recent experiences and activations with Tool include the Grammys "Play The City" AR project, Pandora's "Sounds Like You" activation at SXSW and Infiniti's "Soul of the Machine" experience, which launched at the 2017 Pebble Beach Concours d'Elegance. Other projects include Volvo's HR90, the first-ever AI-driven car, and an interactive installation for the IBM Art with Watson: Hidden Portraits Gallery Exhibit at the Cadillac House, among others.