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In honor of the upcoming 40th anniversary of the Summer of Love, here's an ad, found in Filter, for the new album from the Swedish psychedelic rockers called Dungen. This is the whole ad. Is it enough to turn you on? Rate it on the Rate the Ad-o-mometer's six-degree scale of excellence, with 5 being the top score: 5 World-changing, 4 Great, 3 Good, 2 Fair, 1 Forgettable, 0 Actively Annoying. And feel free to comment on the art direction, the concept, whatever. Click the ad to play.

Moon for the Not Exactly Misbegotten
Moon for the Not Exactly Misbegotten
Last week's Rate the Ad. Tour the beer snob sites online and you'll find little to recommend Corona. After all, this beer requires fruit to be drinkable — but that, of course, is what it's all about. Not only is Corona Extra the perennial leading U.S. import, this ad is an absolute smash on the unhandicapped Rate the Ad-o-mometer with a Good/Bad ratio of 78/22. There was a stampede of admirers in various stages of beer frenzy — some want a bottle immediately, some a six, and some require a case. This makes for Johnny One-note comments, so thank you to the naysayers, led by George, the Curmudgeon of the Week, who asks, "Do glamour shots of beer bottles make anyone's mouth water?" George, there was actually digital drool leaking from some remarks. And the Nitpicker of the Week is NS, who writes, "If the moon was made of limes, this would be attractive, but everyone knows the moon is made of cheese, which doesn't sound quite as appetizing." Well, smear some key lime cheesecake on the lip of the bottle and think again, bud! Anyway, here are the results.

5 World-changing 4%
4 Great 46%
3 Good 28%
2 Fair 11%
1 Forgettable 8%
0 Actively Annoying 3%

And here are the fave responses.

3 Better taste than the actual product!

4 I hate beer, but this ad actually makes me want a Corona.

2 Wish the moon could've had a yellow or green hue to it - this moon just doesn't do it for me.

4 Reminds me of my first trips to Mexico in the early '70s — the romance, the culture, the drinking Corona till you passed out. Hence the "buenas noches."

4 Corona understands its brand and continues its position as the beer of relaxation/vacation. Excellent execution.

4 It calls to the profounder needs that beer satisfies in the depths of the soul.

4 Love it. Simple and clean. Although it does kinda look like an overgrown toenail.

0 Why would I want to drink a beer with a glowing toenail sticking out of it?

4 This ad is relaxing and beautiful. I even like the "relax responsibly," which doesn't equate with what you might do with this product.

2 Nice look. Though it's ruined by the feel-good disclaimer at the bottom, trying to dictate our behavior. I'll relax any damn way I wish.

5 It's the beer ad version of a lullaby for adults.

4 I've yet to see a Corona ad I didn't like.

1 Seems dated to me.

4 Call me old-fashioned or dusty and out of date, but I like Corona advertising. What can I say?

4 Corona continues to say more using fewer words. Foreign words, at that.

4 Before enlarging it, I thought it said "buenas nachos" which would have been a bit more humorous and perhaps more memorable.

4 This is quickly becoming the Absolut of beer campaigns. Although beer, "buenas noches" and "relax responsibly" don't jell well.

1 I'd like to see a little more originality. It seems like the same tired piece is stuck on repeat.

5 If you've seen one ad, you haven't seen them all. Their unique composites grab the eye and keep it for a while. I love the way the moonlight shines through the bottle.

2 I don't get it. Even the crescent wants a taste?
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