Published on .

How is this Punch ad striking you? Rate it on the Rate the Ad-o-mometer's six-degree scale of excellence, with 5 being the top score: 5 World-changing, 4 Great, 3 Good, 2 Fair, 1 Forgettable, 0 Actively Annoying. And feel free to comment on the photography, the art direction, the copy, the concept, whatever. Click the ad to play.

Svenska Schmenska
Svenska Schmenska
Last week's Rate the Ad. Apparently there aren't too many Tio Bitar buyers among the Rate the Ad crowd. Tio Bitar is Dungen's new record, which is the subject of this ad, the "chain mail" background, as many called it, being the cover. Surely you know this album, the one with the hit single "While My Bitar Gently Weeps"? Kidding! But there's no kidding about the handicapped Rate the Ad-o-mometer, where Dungen pulls a dung-filled Good/Bad ratio of 32/68. Confused and irritated old-schoolers, who obviously aren't humming along with the Dungen hit "Du Ska Inte Tro Att Det Ordnar Sig," griped about the lack of "information," and many were incensed by the absence of a web address, as if it isn't sufficient to simply Google "Dungen." Special Nihilist of the Week Award to TS, who writes, "I don't get it and that bothers me." Anyway, here are the results.

5 World-changing 0%
4 Great 6%
3 Good 9%
2 Fair 17%
1 Forgettable 40%
0 Actively Annoying 28%

And here are the fave responses.

0 Dungen: Swedish for shitty advertising.

1 Looks like a promo for a fish scaler.

4 Huge thanks to the art director who decided to avoid the band ad clichés!!

0 Isn't that background one of the fills that came with Superpaint 1.0 on the first Mac, back in 1984? Thanks for the headache.

4 Goth metal at its purest.

4 The luxe, trippy, anything-you-want-it-to-be background is so great, I don't even care that I don't know what it's for.

1 I think this ad could induce seizures.

0 Witnesses told me that I stared at this ad for a while, slumped back in my chair, had a seizure and soiled myself.

2 The name stands out and makes me want to Google it. But the visual hurts my eyes. I think I need to lie down.

0 What's up with all the little toilet seats in the background?

4 Clearly targeted at the Google set. Clearly worked on me. Neat. Their website, though? Not so much.

3 I would totally hang this on my dorm room wall. If I knew who Dungen was. Or if I had a dorm room.

4 Say what you will, but it made me look more than once. "Am I missing something? What is this?" The point is, I'm looking at it for longer than seven seconds.

4 My eyes hurt, but I'm about to Google them. Part of me is also impressed for making the least Swedish-looking ad out of Sweden I've ever seen. And I make ads for Swedes. It's like they don't even know the color brown exists sometimes.

4 I thought this was stupid until I realized it was in Filter. Excellent art direction. The chain mail makes perfect sense. I'd Google them if I read Filter and came across this.

0 How creative! Take the cover of the Tio Bitar album and fill up the page with it. Wouldn't it be wonderful if all ads were full-page pack shots?

0 Very persuasive. They made me hate a band I'd never heard of.

1 Almost as interesting as Sweden itself.

0 This isn't an ad, it's gift wrap — and not very appealing gift wrap.

3 This ad is not an ad, and that's why I like it.
Most Popular
In this article: