Rate the Ad: Belvedere: Make it Rain

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In case you missed it, last week we relaunched our Rate the Ad feature, where we ask you, dear readers, to submit your thoughts and evaluations on various advertising endeavors. Last week was Ogilvy RedCard's print effort for Scholl (sans the Dr.), and by the looks of the comments your evaluation was an overwhelming "meh." At least that's what silence sounds like to us.

This week we give you the Belvedere vodka spot "Make it Rain" that's clearly aiming to distinguish the brand as the hipster's choice among its luxury vodka peers. And who better to guide such an effort than hipster emeritus, photographer Terry Richardson? Add a Vincent Gallo, some models, downtowners crashing an uptown soiree and a little under-the-table make out and you've got what Belvedere calls "luxury reborn." What do you call it?

Click through to the work item (under the image) and Rate the Ad using our star system; be sure to leave us your comments on the the art direction, the copy, the concept, whatever. Check back next week for the results.
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