Rate the Ad: Chevrolet: Cake

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Last week on Rate the Ad, we offered up the Tony Kaye-directed video for The Hours' "See the Light," featuring actress Sienna Miller and new livestock work by Damien Hirst.

While Miller wanders about in a hospital gown alternating between writhing around the furniture and discussing her mental state, Hirst's art direction comes into full focus with three crucified cow carcasses and smears their blood on the wall.

This week, we have a spot for the Chevy Spark from McCann Erickson Worldwide and director Lemon featuring a small car dramatically smashing through a gigantic cake, set to a dreamy soundtrack. The first thing we thought upon seeing it was that someone involved in this creative process must be a skateboarder. Why? Well, a year ago -- almost to the week -- was the long-awaited release of Lakai Footwear's Fully Flared skate film, directed by Ty Evans and Spike Jonze and featuring pros like Eric Koston, Brandon Biebel and Marc Johnson. The film's explosive intro sequence is eerily similar to this more recent Chevy effort.

So, what do you think? Fair play or blatant rip-off? Sincerest form of flattery? Who cares? Compare the videos below and let us know what you think in the comments.

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