we looked at a non sequitur Olympics spot, a strange little island in a sea of athlete-drenched, patriotic work. Ogilvy, New York and Lenovo tout the computer maker's laptop data recovery and--maybe as an afterthought--its Games sponsorship with a fruit-bearing singing faun, a time portal and absolutely no mention of sport, nation or Beijing. We wonder, can an Olympics ad not actually be about the Olympics? Does this strain of bizarre work, regardless of the Games?
Rate the Adsters were torn on the issue. Some, like "karenandchris," reported non-adman obsession with the little creature and his song: "Like many of you out there, I have a spouse who is not in advertising, and I have never seen someone react to a commercial the way he has reacted to this one. He rewinds it over and over again every time it airs, laughing so hard he has tears in his eyes. We're talking ten times in a row. Seriously, I can sing the whole song now. So, as a creative, am I jealous of it? No. But if my all-American husband is watching it this much, other non-advertising people must be too. Hoo haaa. Hoo haaa."
As for side stepping that whole meeting of nations, triumph and sportsmanship thing, some welcomed the change of pace, but still couldn't stomach the concept. "Dukker" says, "Cheers for not foisting yet another athlete-worshiping spot on the world. Jeers for trying so hard to be irreverent and funny that the whole thing becomes irrelevant and weird."