Last week's redux
of Harry Nilsson for Aussie phone brand Telstra drew both cheers and jeers from viewers in Rate The Ad-land. Spectrum enjoyed the soothing qualities of the song, saying "there are so many shock ads trying to get your attention it was pleasantly unexpected to simply see/hear a message without a jolt of some kind." Lfalcao broke it down a bit more: "This tune brings back ancestral memories, so it provokes a warm feeling even before you start paying attention to lyrics. Besides, these are quite well achieved, keeping the original vowels in place so that the sense of "déjà heard" remains. Thumbs up on an excellent piece of work, in a sector where people are going crazy with gimmicks and forgetting the basics."
And the detractors? Well, two notable critics struck out at the efficiency of the modern lifestyle. "Nothing makes me smile like being on the phone from the moment I walk out the door 'til the moment I slip some Jack Daniels into my kid's apple juice to knock him out," writes Rrrandrsf. "Life is good." Sydney2 notes "they still didn't have enough time to cook themselves dinner." Meanwhile, Billow sees a look-a-like in the on-the-go actor. "Any ad with Ryan Seacrest is a winner in my book."