Rate the Ad: Telstra: Everybody's Talkin'

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Last week's installment of Rate The Ad looked at media retailer fnac's use of the sleeveface trend to push its vinyl selection, with rocker-imposters recreating poses from Jim, Janis and Elvis. "heinous? or just powerful? I like it," comments Alikos. "it might be better with a background that add deeper/stronger meaning to the message." BDavis626 didn't hold back: "Reviving the dead for commercial purposes is one of the most heinous trends in advertising."

We've got another case of creative-go-round this week, though in a different form. For client Telstra's phone and data plan range, Aussie agency BWM updated Harry Nilsson's classic "Everybody's Talkin'" originally written by Fred Neil and the theme for Midnight Cowboy.

So what do you think? Tasteful parody or legacy-polluter? below are lyrics for comparison, the best we could make out.

Everybody's talkin' at me.
I don't hear a word they're sayin',
Only the echoes of my mind.

People stoppin' starin'
I can't see the faces,
Only the shadows of their eyes.

I'm goin where the sun keeps shinin'
Thru the pourin' rain,
Goin' where the weather suits my clothes.

Bankin' off the northeast wind,
Sailin' on a summer breeze,
Skippin' over the ocean like a stone.

Everybody's talkin' at me.
With my phone and laptop combined.
People conference call me,
I can see their faces,
Send them files anytime.

I'm going home when sun's still shining,
Emailing from the train,
Turbo call the next IP on the go. (ed. ?)

Work's all done, my wife just grins,
Kids tucked up in bed,
How'd I ever get by without it?
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