Rate the Ad: Tom Ford Eyewear's Banned Ad

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Last week's item, Starbuck's brown heritage logo, spurred lots of chatter in Rate the Ad-land. The retro logo, Starbuck's original, reemerged for a few weeks to replace the normal, iconic green symbol on hot cups. The use of the old-now-new mark was meant to acknowledge the retailer's Seattle heritage and promote its new, everyday blend, Pike Place Roast. Was the old school image diluting a strong brand touchpoint or a smart use of existing assets? One thing's for sure: Starbuck's has successfully combated all that negative press, at least in the ad world; viewers really love that new "less burnt" brew. As for the logo, commenter "ebeth00" says "[I love] the revived retro look. It's somehow chic and earthy, all at the same time. Since the original logo predates my birth, let alone my coffee habit, it's all new to me." Andrea from Salt Lake City says "The brown logo made [the new brew] stand out as 'an old West' brand, along with the Pike name."

On the flip side, dissenters were a little confused by the switch-up. "tdale" says, "I have noticed the new look, but I didn't draw any particular message or feel from it. I had no clue it was retro, and I think most consumers are probably in the same boat" and "peteruzzi" says "Did Starbuck's need to redesign one of the most recognizable brands on the planet? If it ain't broke...." This week, we're stealing some steam from recent news: Italy banned a print ad for Tom Ford Eyewear and we want to know what you think. According to fashion industry trade Women's Wear Daily, the Institute for Advertising Self-Discipline, an Italian advertising regulator, said that this ad of a woman wearing Tom Ford sunglass and biting a male finger "transcends the limits of simple bad taste and offends the sensibility" of viewers; this "scene evokes an offending and abusive act against women, which degrades the dignity of the person." The campaign, banned after running in three Italian women's service titles, also flaunts images of a cologne bottle wedged in an oiled-up model's bare lap, said bottle pressed between exposed breasts and a naked woman (booty included) grabbing a cigar-smoking man's crotch. Well, tell us, are you offended? Does anyone have any insight into why this particular ad has so much impact in Italy? Why did this ad get singled out and not the others? Are these so-called regulations fueling Tom Ford's hype machine?
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