Nissan has a natural advantage among all the brands doing Star Wars marketing partnerships. That's because the name of the upcoming film, "Rogue One: A Star Wars Story," just happens to match the name of Nissan's Rogue SUV.
The vehicle is featured in a new campaign Nissan unveiled today called "Battle Tested." A 30-second TV ad shows what a Nissan test facility would look like in a galaxy far, far away. The compact SUV dodges stormtroopers and rebel fighters and when a droid suddenly steps in front of the vehicle, it stops on a dime. This is meant to spotlight the Rogue's forward emergency braking with pedestrian detection.
The lead agency on the spot is TBWA/Chiat/Day, which created the spot with Lucasfilm.
"Showcasing Nissan's advanced driver assistance systems in a simulated Star Wars environment raises awareness for the robust technology offering on the newly refreshed Nissan Rogue in a very different way," Jeremy Tucker, VP-marketing communications & media at Nissan North America, said in a statement.
Nissan is also running a sweepstakes that gives fans a chance to attend the opening night screening of the movie in Hollywood. The film debuts in theaters on Dec. 16.