1947 Babe Ruth Speech Powers New MLB Ad

Spot Debuts During Friday's World Series Game

By Published on .

Advertising Age Player

Babe Ruth is coming back for tonight's World Series game -- or at least his voice is, in a new ad.

The former New York Yankees slugger, who died in 1948, narrates a new ad by Major League Baseball called "Ruth: The Joy of Playing Ball" that will air during game three of the series between the New York Mets and the Kansas City Royals. The voiceover, from a Ynakee Stadium speech he gave in 1947 during "Babe Ruth Day," is set to modern footage showing pros practicing as well as regular people playing ball -- including plenty of kids.

"The spot is designed to showcase the love of the game at all levels," said an MLB spokesman. The agency is Anomaly.

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