Coca-Cola Twist

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From South Africa comes a bizarre execution in what Johannesburg's Lobedu Leo Burnett calls the "mobile media ambient" category, which might be better described as the "rolling traffic hazard" category: in order to be true to the spirit of Coca-Cola Twist, this bus has been painted in reverse, so the back of the bus appears, quite realistically, to be the front. Diabolical or what?

Client: Coca-Cola Twist Agency: Lobedu Leo Burnett, Johannesburg ADs: Yvonne Hall, Debbie Gyngell CW: Vanessa Klevansky

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