Diet Pepsi

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In an "After Hours" spot that debuted on the Oscars, driven by slick CG animation from Toronto's Red Rover, we find Diet Pepsi cans having a wild Ramones-fueled party in a convenience store fridge-while all the other drinks, including unmistakable cans of crabby Diet Coke, complain about the noise. One particularly exuberant Diet Pepsi can breaks through the glass and plummets to the floor, where it continues to gyrate, much to the admiration of its peers.

Client: Pepsi Agency: DDB/New York CCO: Lee Garfinkel GCD/CW: Seth Fried GCD/AD: Michael Vitiello Agency Producers: Bob Nelson. Anthony Curti: Directors: Andy Knight, Richard Rosenman/Red Rover/Toronto Editor: Scott Bucsis/Red Rover

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