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You can win a free song from iTunes inside a bottle of Pepsi, so this spot shows what would happen if the music was actually in the bottle. We get a cute girl with her Gwen Stefani pop, a DJ spinning his hip-hop bottle, a garage band rocking out to an open bottle on top of a speaker, and a banker type primping to Jay-Z's "I Just Wanna Love U." If the bottle is capped, knocked over or amplified, we can hear the difference. Pretty ear-catching.

Client: Pepsi/iTunes Agency: TBWA/Chiat/Day, L.A. Worldwide CD: Lee Clow CDs: Duncan Milner, Eric Grunbaum CW: Rob Thompson AD: Susan Alinsangan Director: Baker Smith/Harvest Editors: Tom Muldoon, John Murray/Nomad Music: Hum Editing: Francois Blaignon

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