Six Things You Didn't Know About GSD&M CCO Jay Russell
An industry veteran of nearly two decades, Jay Russell leads the creative charge as EVP-chief creative officer at Austin-based GSD&M, which recently created a Space Invaders-style game for Chipotle. Under his watch the agency also put doggie poop bags in magazines for Pet Smart, brought avocados to the Super Bowl and explained the science behind tires for Goodyear. Before he became the top creative honcho, he also served as group creative director on BMW.
Mr. Russell began his career at DDB on brands such as Bud Light, American Airlines and PBS, in addition to serving as CD at Crispin Porter & Bogusky, where he helped to launch the Windows phone and his awards collection includes hardware from Cannes and the One Show.
Outside of work, however, his life is just as busy, as you'll see in this edition of Six Things.
1. Jay is rarely at his desk. He drops his keys down as he walks in and then finds inspiration while roaming the building halls as well as the city of Austin. The town's unique culture serves as his inspiration for the work he does day in and day out. Austin is his muse -- boasting a large heart with a small-town, unpretentious feel.
2. He runs every day. Really. While Jay may not spend time at his physical desk, he considers running to be an "office" and his "creative fuel." He's an avid runner and in the past eight years, hasn't missed one day running (even when sick). In fact, his goal is to run around the world, figuratively speaking. So far, he's about 17,000 miles to running the perimeter of the Earth (which is about 24,902 miles).
3. Jay is in the process of launching a sparkling water brand with fellow Austin colleagues from all walks of life. Rambler is the result of connecting a number of creative minds from different industries.
4. He has a passion for painting and photography. He is most inspired by Austin's art scene and the walls of his home are lined with local artwork.
5. Jay also loves to build and he bikes. His garage is full, and he's not quite sure what to do with all of that gear now.
6. He's an avid traveler. He has been to a number of countries and cities -- with Cape Town and Budapest being two of his favorites. He isn't fluent in any language but English, but jokes that he can speak in any dialect after a couple of beers.