Small Agency of the Year, 1-10 Employees, Gold: Standard Time
Here's something you won't find at Los Angeles-based agency Standard Time: overstated titles.
There are no chiefs, no executive vice presidents and certainly no gurus or ninjas. The agency, which was founded in 2008 by Michael Sharp, is completely decentralized.
"Title brings with it some form of pedigree," Mr. Sharp said. "When you're small, it's about proving yourself every day -- judge us from our work."
All of the eight employees at Standard Time, which is hiring in 2013, are considered producers. Their creative people are strategic, and their strategic people -- you guessed it -- are creative.
The agency, which earned $2.25 million in revenue in 2012, is behind campaigns for clients such as Starbucks and CVS/pharmacy, where it handled everything from in-store promotions for beauty product line Nuance Salma Hayek to TV ads for the store's loyalty program. Standard Time's work for another, Stila Cosmetics, yielded the cosmetics company quarter after quarter double-digit sales increases.