"Title brings with it some form of pedigree," Mr. Sharp said.
"When you're small, it's about proving yourself every day -- judge
us from our work."
All of the eight employees at Standard Time, which is hiring in
2013, are considered producers. Their creative people are
strategic, and their strategic people -- you guessed it -- are
The agency, which earned $2.25 million in revenue in 2012, is
behind campaigns for clients such as Starbucks and CVS/pharmacy, where it handled
everything from in-store promotions for beauty product line Nuance
Salma Hayek to TV ads for the store's loyalty program. Standard
Time's work for another, Stila Cosmetics, yielded the cosmetics
company quarter after quarter double-digit sales increases.
Next: Division of Labor