The management at Sullivan Higdon & Sink don't like sheep. Part of the office décor at the Kansas City, Mo. shop is an ornamental sheep's head with an arrow slicing through it, and on the first day employees come to SHS, they learn "the seven ways to slay sheep."
It's all part of the agency's not-so-subtle dig at marketers who follow and don't lead. SHS differentiates itself by splitting its 115 employees into specialized, integrated teams.
Its vertical specializing in marketing to men has won business from the Kansas City Chiefs and Hilmor Tools. Its food-chain-marketing group attracted Sonic Drive-Ins and Cargill as clients. And its team focused on health and wellness led a campaign for the Kansas Health Foundation to increase awareness of oral health. The promotion included a photo booth at community events and garnered nearly 9.5 million media impressions.
Clearly, sheep slaying pays off: SHS projects $115 million in billings this year.