Small Agency of the Year West, Gold: Threshold Interactive

Internal Culture Designed to Inspire Keeps Shop Sharp

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Threshold Interactive

Ten years into its existence, Los Angeles-based Threshold Interactive touts its best year -- $12 million -- and a roster including Hot Pockets, Butterfinger and Nestle Waters.

The shop is the brainchild of CEO John Montgomery and Chief Financial Officer Scott Williamson and houses the genius behind "Pocket Like It's Hot," a Hot Pocket campaign starring Snoop Lion in a wacky music video, as well as "BARmageddon," a Butterfinger campaign exploring the consequences of an alien species landing on Earth and "laying their fingers" on Butterfingers after the end of the world last year as predicted by the Mayans.

So how does the shop stay so funny and relevant in pop culture?

"Emails are always circulating internally, sharing the latest and greatest on industry, technology, art and just cool stuff," the agency told Ad Age. "Keeping everyone inspired is an important part of the culture at Threshold."

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