A Great Way to Re-Energize Your Creative Batteries

Creative Week in New York Sparks Fresh Thinking

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I get excited this time of year because my best chance to recharge my creative batteries is right around the corner. The One Club's Creative Week is the power generator and it gets better every year. For those who may not know, Creative Week is an annual celebration of creativity in advertising, design, digital media and the arts that feed and touch those disciplines.

The week is highlighted with The One Show's Advertising, Design, Interactive and Student Awards and Art Directors Club Awards shows. But those events are just icing on the cake. The One Club gives advertising its booster shot with Creative Week because it brings fresh thinking to every aspect of our business. No matter what your area of expertise, if you attend, you walk away primed to change the world.

Corporate partners bring a lot to the action and I'm particularly excited about this year's partners, Adobe and Microsoft Advertising. They should show well, as have past partners, Google and Facebook.

One of my favorite events to participate in is the Young Ones Portfolio Reviews. Those at the door to enter our industry bravely come for input and critique from leading ad pros. I love to engage with young people. To encourage them and give them guidance on how to make their hard work result in early success is as important as it is rewarding. Those entering our industry also have an amazing opportunity to learn at Creative Week's Education Summit, where advertising's top professionals and educators discuss industry trends and how to prepare to successfully navigate an advertising career.

But I think the unConference is the one event that I anticipate the most because it's so unpredictable. It's not a set of pre-packaged speakers, but completely spontaneous. The attendees determine subjects to be discussed on the fly. And I find the depth and relevance of information shared is more useful than most conferences you might attend. I think the unConference packs the most infusing of energy as well. Everyone participates rather than being a passive audience.

This year's program features all-new special events, staged in partnership with Amy Poehler's "Upright Citizens Brigade" sketch comedy and improv troupe in Manhattan and Digital DUMBO in Brooklyn.

Creative Week seminars will take place at two venues with programming running concurrently. Manhattan's City Winery downtown will host seminars on May 7 and 8. Brooklyn's Galapagos Art Space will host seminars May 7 to 9.

I'll follow up with some thoughts on how I think the week went, but I hope you'll join me, because the more of us who show up, the further we can all push our industry to bigger and better things.

Bart Cleveland is partner, creative director, McKee Wallwork Cleveland, Albuquerque, N.M.
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