A Light Goes Out in Portland

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This past week, we received shocking and sad news about the passing of Ada McCormack, one of our colleagues and friends in Portland.

Ada spent 27 years at Rose City Radio and was, without question, a star in every sense of the word. Not only was she a true professional but she was loved by everyone who was fortunate enough to know her. What I remember most about Ada was her smile. Her face completely lit up and her eyes were as bright as the sun when she was happy -- which was pretty much every time she rolled into my studio. I honestly don't ever remember a time when she wasn't smiling. She loved her job, loved Rose City Radio, loved radio and cared deeply about her clients and colleagues.

Professionally, Ada's work could very well be considered a "small agency success story." She started out in the industry young, persevered through just about everything thrown her way, never took "no" for an answer, always said "yes" to her clients and was successful because of it. As an account rep in radio, one is often forced to make decisions that we, as small agencies, have to make every day. Reps also looks at their client lists as "small businesses" and Ada ran one of the very best in Portland radio.

One of the favorite projects Ada brought my way was the spring and fall salmon harvests by Native Americans in Oregon. A native herself, Ada would burst into the studio and ask, at the top of her lungs, "Zang, you ready for the salmon run again?" Like the harvest itself, it became a twice-a-year ritual that I looked forward to. What stood out to me was her selflessness and sincere desire to honor her heritage and help her friends continue an important tradition. The tribe always did well with the harvest and Ada always made it a point to let me know how much she appreciated the work and effort to make it a success.

Ada also loved the thrill of the hunt. Unfortunately, I will be out east when Ada is honored on Saturday. But, I guarantee that if she knew I was on the road trying to grow our business, she'd tell me to stay out here and "get it done, Zang."
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