Marketing Lessons From a 15-Year-Old

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Last week, I wrote about the foolish move by AT&T to bury the Cingular name, in favor of AT&T. I argued that the AT&T brand is tired, tarnished and not what it used to be 20 years ago.

Marc Brownstein Marc Brownstein
Apparently, my 15-year-old son, James, agrees. Last night, we were watching TV, when a TV commercial came on, promoting the transition of the brands. James turned to me and said, "Dad, is that the stupidest thing thing you've ever heard? Why would anyone kill the Cingular name? It's cool! Who cares about AT&T? I don't! Whoever made that decision should be fired."

And there it is. Thoughts and feelings from one member of the generation that every wireless company SHOULD care about.
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