Playing Games at Our Agency

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MARC BROWNSTEIN: I just returned from our annual summer outing: Camp Berny (named after my dad, Berny Brownstein, who's the founder of our agency). Camp Berny is a day at a tennis club, where the whole agency comes together to compete in tennis, squash, volleyball, bowling (there are a few indoor lanes), football, swimming... then we break for a BBQ lunch. After burgers and dogs, it's time to engage in color war — we divide into four teams. Each team is assigned a color. And we compete in hard-core, X-Games-like sports such as egg and spoon relay; two-legged race; and water balloon toss. And it's capped off by a hotly contested tug-of-war contest. Points are assigned for the victor in each of the sports. And a winning team is declared at the end of the day.

But it's not about who gets the most points. Camp Berny is a time for our agency to connect with each other. Further develop our culture. I've found that we work in silos too often during the year. And there have been people working in our shop for months who never met. That blew me away.

So, we play games together. Drink some beer. And build relationships. Our public relations team is not allowed to only hang out with each other. Same goes for our interactive team, advertising team, and brand solutions team. It's important that we get to know one another better. Because as an integrated marketing agency, the better we communicate internally, the better we can deliver for our clients.

And if it takes some extreme tug-of-war to do it, then it was a day well spent.
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