Small Agency Bloggers Talk Midsize Business

White Paper Explores ROI, Social Media, Agency Compensation

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Ad Age Insights surveyed several of Ad Age's Small Agency Diary bloggers, who are leaders in the world of smaller clients with big concerns. We asked each of them the same five questions, including how to measure return on investment, leverage social media, budget for a marketing plan and what skills and talent are most important to look for at an agency. Their candid answers are the basis of a new white paper, "What small and midsize businesses need to know about marketing: Your questions answered." And in those answers are directives all marketers, both large and small, can learn from and build on. (READ MORE)
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