Walk down a retail aisle and you'll see products screaming at you from nearly every direction. It's incredibly hard to focus on one thing in particular and all of those deliberately busy packages seem to blend together. It's branded wallpaper.
That's why people take notice when brands forgo the temptation to extol their product's "21 top-selling points" on their packaging, and instead focus on generating an emotional connection. If you've ever purchased an iPod or walked into an Apple Retail store, you'll know what I'm talking about. Inspired by the minimalist approach that has become increasingly popular in architecture, product design and visual art, Apple has been able to stand out for all the right reasons.