Allebach Advertising Signs On With Brand-Builder

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Reardon Smith Whittaker (RSW), a brand-building and lead-generation firm, has been hired by Philadelphia-based Allebach Advertising to assist in the agency's brand development and attract more long-term clientele.

In a statement, Allebach president Jamie Allebach said: "Our focus and our energies remain diligently on our clients, and we are proud of our work and our organic growth since our inception nearly 20 years ago, But, it's time to look at our future growth from a fresh perspective. Through RSW, we can do that without sacrificing even a moment of focus on the core objectives of our own clientele."

Alleback specializes in the food industry, and has represented Atkins, Roman Meal and Lipton, among others.
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