Benjamin Franklin Bank Goes With Holland Mark
Benjamin Franklin Bank, located in Franklin, Mass., has recently named Massachusetts-based Holland Mark its agency of record.
"After conducting a formal review and meeting with a number of agencies, it was clear that Holland Mark was the only agency which approached our situation from a true marketing perspective. We were excited by the fresh ideas they presented about how to grow our brand and business," said Mariane Broadhurst, senior VP-retail banking.
Billings for a three-year integrated marketing and communications campaign haven't yet been determined.
Holland Mark is a full-service agency providing advertising, direct marketing, interactive, branded entertainment, promotion, and design services to a range of brands and businesses including the American Cancer Society, Fidelity and Zipcar.