Canada Goes For Weekend Warriors

DDB Toronto Promotes Hands-On Experience

By Published on .

Canada is tired of being too safe.

DDB Toronto and the Canadian Tourism Commission joined forces to create a campaign that will "ignite the imagination of the curious traveler." Titled "Keep Exploring," it introduces various parts of the country as hands-on experiences that can be personalized based on the traveler's preferences.

Advertising started this month, running in magazines, newspapers and commuter rail stations. It will focus on the key feeder markets including Boston, New York and Los Angeles.
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