Cort Moves Beyond Furniture Rental

Berkshire Hathaway Entity Gets Help From The Big Boss

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Berkshire Hathaway Inc. company, Cort, has recently repositioned by providing clients with a wider range of products and services to support rental and related needs for relocating businesses and individuals.

With the help of Raleigh, N.C.-based branding and advertising agency Rockett Burkhead & Winslow, the furniture provider created ads featuring Berkshire Hathaway big wig Warren Buffet and other Cort employees and placed in a variety of publications directed at human resource professionals in mid-May. The first round of television spots also started airing on May 28 on CNN, Fox News, MSNBC and Headline News. The company's new tag line is "Wherever You're Heading, We'll Be There," which was derived from hundreds of employee testimonials expressing a commitment to help customers with all of their relocation-related needs. "Over the past decade, we have continued to enhance Cort's capabilities to provide a full range of integrated relocation services," said Paul Arnold, CEO of Cort, in a statement. "We are confident that our new brand positioning will help us drive Court's strategy of extraordinary service at every point of contact with the customer."
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