Dairy Farmers Of Utah Partner With Richter7

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Diary Farmers of Utah has hired Richter7, a Salt Lake City-based advertising and public relations agency, to promote the collective in Utah, Las Vegas and Reno. Richter7 will be in charge of the company's overall marketing plan, which includes media, public relations, website redesign and marketing projects, according to a release from the agency.

"Our primary focus is creating awareness for the 3-A-Day campaign in the Utah and Nevada markets," said Karen Koncar, general manager. "We believe our partnership with Richter7 will give us the creative edge to catch the attention of consumers."
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