The Gate Worldwide, based in New York, has added iRobot to its client roster.

The marketing communications firm will handle all the creative work for iRobot's Home Robots Division, including iRobot Roomba and iRobot Scooba products.

"Ultimately, our marketing discovery will impact how existing products are positioned, as well as the development of new iRobot products in the future," said Beau Fraser, Managing Director at The Gate Worldwide, in a statement.

The agency is currently working on a new marketing campaign for iRobot. TV spots will launch in the fall and will extend the campaign to print and online.