Kadium Gets Sweet With Torani

Picks up Flavored-Syrup Maker

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San Francisco-based Kadium has recently teamed up with flavored-syrup manufacturer Torani to deliver an across-the-board web campaign including a web site launch and future interactive marketing initiatives.

"We partnered with Kadium to enlist their strategic thinking, and believed their energy, expertise and capabilities would be a good fit for our brand," said Stacy Cooper Dent, director of marketing communications for Torani, in a statement. "We look for partners who can strengthen our efforts as we look to the future of developing Torani into a global brand Kadium shares a similar thinking about doing business in a creative and exciting climate, and we feel confident about bringing their agency aboard."

Kadium is a full-service interactive agency that provides web site development and online advertising services to clients including Disney Mobile, Sony Computer Entertainment America, and Adobe.
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