Left Coast Gets Legit In Agency's Eyes

Euro RSCG names Burgis San Francisco CEO

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The San Francisco ad marketplace is undergoing a resurgence it has not experienced since the dot com boom, and with it comes the flood of interest from the big shops on the East Coast looking to boost their Western presence. That can only mean opportunities for small agencies wanting to make a killing -- or as they put it in news releases announcing the sale, pick up the resources to expand their business globally.

Most recent case: Euro RSCG San Francisco has named Alan Burgis Chief Executive Officer, a new position, with the goal of expanding the shop's Western outpost. "Part of the mission is organic growth and part is through acquisition," said Mr. Burgis.

Mr. Burgis, 55, is no stranger to Euro RSCG, having spent four years from 1994 through 1998 as CEO of Euro RSCG Partnership in Sydney, Australia. Most recently, he was managing partner of the San Francisco office of Agency.com. After a number of ears in the digital space, he said he was interested in getting back to selling an integrated product. "It's a handicap to not be able to talk about outdoor" and other disciplines, he said.

But he's mum on who or what he's looking at to grow the shop. The dream is to have Euro San Francisco "be a mini of what David Jones has done on the East Coast," he said. With 30 employees, Euro's San Francisco office has been doing some work for Wells Fargo, Schwab and John Muir Hospital among others.
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