Lyle Anderson Communities Hook Up With Wirestone

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The Lyle Anderson Company of Scottsdale, Ariz., has named Wirestone as its first interactive agency of record.

Wirestone and Lyle Anderson, an innovator in luxury lifestyle communities, will create a community of sites designed to showcase each property's rare location, lifestyle and unique personality.

"The goal of the web sites is to put Lyle Anderson communities and clubs on the list to evaluate for the prospective buyer," said Dan Lynch, Wirestone's chief operating officer, in a press release. "[O]ur goal is to build enough desire to precipitate a visit to the community."

In 2007, Wirestone hopes to increase internet activity for Lyle Anderson through e-mail campaigns, Mr. Lynch said.

Wirestone is an integrated marketing agency based in seven U.S. cities. Its clients include HP, Johnson & Johnson, Charlotte Russe and Jim Beam.
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