Secret Weapon Marketing and Activision Part Ways

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Secret Weapon Marketing, Santa Monica, Calif., has parted with video game maker Activision after the two were unable to agree on creative. Patrick Adams, managing director, said the agency resigned the account because "in the end, we weren't producing great work for them."

The shop has a policy of working only with three clients. One is long-time client Jack in the Box, where founder and creative director Dick Sittig handles creative and is the voice of Jack. The agency this year won work for 57 Honda dealer groups in Southern California. "We have a vacancy for a new third client we hope will be an even better match," said Mr. Adams.

Activision spent more than $70 million in 2005, but spending dropped this year as releases of new video games slowed. But next year, with the new Sony, Nintendo and Microsoft consoles on the market, the number of games -- and the advertising support -- is expected to return to 2005 levels.

Activision is expected to conduct an agency review. Activision executives did not return calls by deadline.
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