'Social Media Relations' Agency, Attention PR, Launches

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Curtis Hougland, the creator of new media practices for PR firms Middleberg and Ruder Finn, is launching his own "social media relations" firm, Attention PR.

According to their press release, Attention PR will focus on expert and advocate endorsements, word-of-mouth and producing, publishing and promoting original content. With their integration of Earthquake Media, they will also be able to offer media relations, monitoring and response systems, viral PR, media buying and planning, sponsorships and crisis prevention.
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