TDA Becomes Human Touch's AOR

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Human Touch, a division of Interactive Health, Inc., has named TDA Advertising & Design its agency of record, according to a statement from the company. Initially, a $2 million-plus budget will go into corporate identity to make the brand stand on its own without reference to Interactive Health.

According to Human Touch marketing director, Ms. Ila Barot-Oldakowski, "TDA Advertising & Design was a natural fit. Their extremely creative team understood our initiatives perfectly and the smaller size of their company allowed personal, hands-on attention throughout the entire process."

Interactive Health products including Human Touch massage chairs, zero gravity recliners and other massage products. According to published reports, Interactive Health was handled by Dentsu/DCA, Santa Monica, before that agency closed in October 2003.
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